“The Africas,” an official selection for Art&Tur 2024 film festival, is a visually captivating journey that challenges conventional portrayals of the African continent. Originally produced for Sony, this film transcends its commercial roots to become a powerful testament to authentic representation. We’re honored to be recognized among the world’s best in tourism marketing for this work that unveils a rich tapestry of cultures, landscapes, and histories often overlooked in Westernised depictions.

By showcasing unfamiliar territories, diverse tribes, and the intricate interplay of religion, architecture, and geography, “The Africas” invites viewers to reconsider their perceptions of Africa. This approach not only challenges stereotypes but also emphasises the importance of authentic storytelling in bridging cultural gaps. The film stands as a testament to our core principles: using nature as a canvas and finding joy in the adventure of storytelling, ultimately sparking meaningful conversations about representation and the power of cinema to transcend borders.